<aside> 💡 Understanding your trajectory as a creator and the space you want to build a brand within means that you need to understand what other creators in that space are doing right and doing wrong. Identifying what it is about other creators that people like and the reasons they follow that person also helps you hone your critical eye for your own content too. In this worksheet, you’ll pick a creator and evaluate them in line with the below prompts. You can do this for as many creators as you like, and the more you do it the more confident you’ll be in analysing your own content and your unique addition to the space.

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✅ Strengths

<aside> 💡 What are this creator’s strengths? What do they do really well? What is it about them that people love and that makes people want to follow?

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❌ Weaknesses

<aside> 💡 What could this creator do better? If you were giving this creator advice, what would you highlight to them for improvement?

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🌐 Quick Background (First Impressions):

What’s this creator’s content about?

What’s your first impression of this creator’s visuals?

Is there anything else you want to note from your first impression of this creator?

📊 Social Blade Stats

<aside> 💡 Social Blade gives all users access to a public database which is able to provide you with global analytics for any content creator, live streamer, or brand. Type the creator’s channel you’re analysing into Social Blade and identify the following:

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Total Uploads:

Subscribers:

Video Views (30 Days):

Most popular pieces of content