<aside> 💡 To understand who you’re pitching your content to, you need to break down the characteristics of the hypothetical person at the other side of the camera. This serves as a guiding light for your content and the tone of your delivery. It may be the case that you’re making videos for the person you were two years ago, or you may have unique insight into a field which you want to share with people. These exercises give you clarity on exactly who that person is and what you’re contributing to their life through your videos.

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Think about your “audience avatar”, the person at the other side of the camera who is a member of your ideal audience. The more detail here, the better.

• How old are they?
• What do they do all day?
• How do they spend their week?
• What are their hobbies?
• What do they care about?
• What's their financial situation?
• How they feel about their jobs?
• What are their struggles in life?
• What aspect of their lives affects how you create our videos for them?
• How would they feel when clicking on your video?
• What are they left with after watching it?
• How does your video solve a need or ease a pain for them?
• What's the thing that would make them subscribe and come back for more?

<aside> 🎯 Ali: You can make great content for thousands and thousands of people, by targeting just one (or a few) of them. Start by creating “personas” (character descriptions) for up to three members of your ideal target audience.

Check out my Mo the Medic example below.

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⚕️ Ali’s Example: Mo the Medic

• Analysis Questions
• Summary
• My dream comment