<aside> 💡 The 4A Method was coined by the team over at Ship30for30, and it’s intended to be an idea generation engine. Each prompt should give you at least one video title (but realistically will give you many) and hopefully after going through the prompts and questions you’ll have a massive queue of incredible videos just waiting to be filmed.

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4A Method.png

What Do You Want To Make Videos About?

<aside> 💡 Once you see this framework, it's literally impossible to run out of ideas. So here's your new content strategy:

  1. Take a core idea
  2. Sprinkle in your unique perspective
  3. Run it through the 4A framework

Then make videos!

Then, repeat.

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<aside> 💡 TLDR:

Start with a core idea and run it through these steps.

Actionable: tips, hacks, resources, guides.

Analytical: trends, numbers, supporting reasons.

Aspirational: lessons, mistakes, reflections, stories.

Anthropological: fears, failures, struggles, why others are wrong.

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Actionable (here’s how)

What topics can you provide actionable, implementable information on? Your viewer should gain some new insight or instruction they didn’t have beforehand. Example: How to master French in 12 months

Do you have any tips, hacks or other cool resources you could speak about for your audience? Example: How Watching Netflix Can Make You Fluent In French

What core ideas do you have which you could help a viewer put into practise? Example: We’re Thinking About Saving All Wrong